Daniel Alexander Gomes is a multidisciplinary artist with over 8 years of experience in design and audio/video production. While pursuing a double major in Psychology and Health Studies at the University of Toronto, Daniel also served as the creative director for the Underground and TEDxUTSC. As a Scarborough resident, Daniel continues to push the boundaries of art, film, and design, and strives to bring Scarborough’s rich culture into the global zeitgeist.
About the Logo Design
The Flourish: Arts, Wellness, Community logo and colour palette was designed by Daniel Alexander Gomes. Dubbed as the “The Brush Stroke”, the logo symbolizes the relationships we make throughout life in one single journey (hence, one single stroke) and how these relations are subtly layered together in our lives to give our journey meaning. Rather than being confined in a rigid geometry, the logo takes the form of the letters ‘A’, ‘W’, ‘C’ in an abstract hand painted style, adding a nuanced artistic touch. The Flourish palette comprises a vivid mix of bright colours, signifying the inclusion of all community members through arts and wellness. The logo wordmark is a mix of uppercase sans-serif and lowercase handwritten text, signifying the unity between academic sophistication and a contemporary look. When all elements are unified, the Flourish: Arts, Wellness, Community logo is a commentary on how our community cannot flourish with just one aspect of the human experience, but rather needs to surrender itself to everything everyone can offer—it needs to let every unique piece of it flourish in order to be in harmony.